"Through photosynthesis, green plants and cyanobacteria are able to transfer sunlight energy to molecular reaction centers for conversion into chemical energy with nearly 100-percent efficiency. Speed is the key - the transfer of the solar energy takes place almost instantaneously so little energy is wasted as heat. How photosynthesis achieves this near instantaneous energy transfer is a long-standing mystery that may have finally been solved.
Image from http://www.vdacs.virginia.gov
Note the emphasis on near 100% efficiency. Presumably they are referring to efficiency of conversion of light actually absorbed by the photosystems to chemical energy in the form of ATP and NADPH, not the conversions that take place in the Calvin cycle. According to the news reports, this efficiency results from the ability of individual photons to travel along different paths simultaneously effectively selecting the most efficient path.
**Note: the "pit bull effect" stems from my observation that reports of pit bull bites seem to come in clusters-perhaps because media attention gets focused on the breed because of one spectacular incident such as happened in Lawrence in the 1980's. Suddenly even a pit bull sneezing becomes big news for a time.